No Time To Play

Less than two weeks ago, I wrote a glowing review of a browser-based MMORPG called Pardus. Yesterday, I cancelled my account.

Before I go into the gory details, remember that negative experiences impact us more strongly than positive ones. You know the saying, “Beauty is skin-deep, but ugliness goes all the way to the bone”? That’s how the brain perceives things. It’s why unhappy customers will complain about your service or product way more than the happy customers will praise it — which in turn is why any business should go out of its way to make customers happy, or at least not unhappy.

That’s also why last time I focused on my positive experiences with the game. I knew the good impression wasn’t going to last. I just didn’t expect things to go downhill as fast as they did.

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